Slate — A focused calendar for creators.

The problem

Google Calendar and Cal.com optimize for the most-meetings-possible workflow: easy to book, easy to invite, easy to fill. That's a great fit for a sales rep, an absolute disaster for a writer, designer, or solo founder whose value comes from sustained focus blocks. Every "30-min sync" you accept is a 90-min focus block destroyed (the meeting itself plus the context-switch on either side). The default UX of every calendar app makes saying yes one click and saying no a 4-step opt-out.

Our approach

Slate flips the defaults. Your week starts pre-blocked with the focus blocks you actually need, in time slots you defended. New meeting requests don't auto-appear — they go into a "requests" queue that you review once a day. The booking page you share has a hard 3-meetings-per-week cap unless you override. Saying no is one click; saying yes is two. Plus: meeting cost calculator (the focus block this destroys) shown inline before you accept.

Where we are

412 paying users at $9/mo (gross MRR $3,708). Launched 5 months ago. 6% monthly churn. Acquisition is mostly Twitter (the meeting-cost screenshot is a recurring viral post). Our typical user is a writer, designer, or indie founder.

Where we're going

The default calendar for anyone who ships for a living. Eventually we want to integrate with Cal.com / Calendly in the other direction — let people who book *with* you see your shipping calendar's "this destroys X focus minutes" indicator, so polite people self-select away from low-value asks.