The problem
Substack takes 10% of every subscription forever. For a writer doing $30K/yr, that's $3K to a platform that has actively migrated against the indie-writer ethos that built it. Beehiiv is cheaper but still SaaS-lock-in. Ghost is great but the hosting story for non-technical writers is rough — "just spin up a $5 DigitalOcean droplet" is a nope for 80% of the audience. There's space for a self-hostable stack that's genuinely no-config: one-command deploy, Stripe is built in, paywall works out of the box, and your domain is yours.
Our solution
StackPress is a single binary (or a Docker image) that bundles: a writing surface, a list manager, Stripe paywalls (recurring + one-time), drip campaigns, RSS, and a static-site frontend. One command on a fresh VPS gets you running on your domain with TLS. We handle the auth, queue, and email-delivery (via your own SES / Postmark — not ours). The deploy template is what unlocks the audience that Ghost doesn't reach today.